What is Sweetest Day, Anyway?

Started in Cleveland in the 1920s as a way to show gratitude towards loved ones with candy and chocolates, Sweetest Day has evolved throughout the years to be a smaller, fall version of Valentine's Day. Celebrated primarily in the Great Lakes region of the US, Sweetest Day is always the third Saturday in October.

Many people write off the day as another concocted "Greeting Card Holiday," and in all truth, Cleveland-based American Greetings did try to expand the popularity of Sweetest Day with specialized cards for the occasion.

All of this said, however, Ambiance has a different take on Sweetest Day: Don't we all need a good excuse once in awhile to indulge in a passionate night with our lovers? Really, why not use Sweetest Day as an opportunity to call a babysitter (if needed), turn off the phone and TV and turn on each other?

Life can too often be a hectic combination of stress and responsibilities, and more often than not, couples sacrifice intimacy to the more pressing issues of daily living. So we're not suggesting that you simply remember to have sex on Sweetest Day, we're insisting that you use Sweetest Day as an excuse to have REALLY GREAT SEX. Make sex your #1 priority on Sweetest Day, and make the third Saturday in October an annual opportunity to give into your deepest deisires. Your partner, and your love life, deserve it!

Need some inspiration? (We thought you might!) Browse our Sweetest Day Boutique at Ambiance.com and decide on the "heat" level you're shooting for Saturday night: Sweet and a Little Spicy, A Little Hotter, or Burning with Deisre!